foundfaces (2004)

foundfaces — sam on November 14, 2004 at 7:08 am

I noticed a distinct change in the way that I looked at the city when I became interested in stickers, stencils and graffiti. Each walk became like a treasure hunt and the streets, which had seemed boring and monotonous, became like a stage in constant flux.

Working with shopkeepers in east Oxford I developed a similar form of treasure hunt. I took photos of each participant, made them into stickers and stuck them along the Cowley Road. The idea was to see if they would spot their sticker on the way to work. I wondered whether the context of a game would reinvigorate an over-familiar walk to work.

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The shopkeepers received a silkscreen version of their sticker, in exchange for participating. Whilst everyone looked for the stickers, only a couple found them and nobody expressed any real difference in their experience of walking to work.

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I installed the project as a series of photos mounted on card. These could be flipped up to reveal text underneath offering explanations and questions about the work. In a sense the documentation focussed as much on the nature of participation as it did on the initial research question.

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